Technology & IT | Wednesday 3 February, 2016 12:20 pm |

Twitter announced a new partnership with AlDwaliah Company for Advertising and Public Relations AlDwliah@, the franchise of the National Festival for Heritage and Culture "Al-Janadriyah 30". Celebrating the Festival which is dedicated to preserve Saudi heritage and culture, Twitter will launch a new emoji to share this occasion with the Saudi people. To use the new emoji and share the best moments of Al-Janadriyah festival, all you have to do is add #الجنادرية to your tweets and the new emoji will appear. 

 

The National Festival for Heritage and Culture is considered an important historic occasion that reflects the Kingdom's wise leadership and its commitment to preserve Arab heritage, culture, traditions and values. The Festival is also a national event that highlights the deeply-rooted history of KSA and the outcomes of its prosperous present. This occasion primarily aims at maintaining the Islamic Arab identity of Saudi Arabia, and preserving all aspects of its prestigious national heritage for the coming generations.     

 

"We are delighted to take part in this distinguished occasion. Launching the festival's new emoji, Twitter is becoming more and more the Saudi people's most preferred social media platform with its unique ability to fulfill their needs for a diverse type of content. We are keen to offer the society an exceptional opportunity to communicate and share their content on a wider scale to celebrate this unique heritage and cultural occasion", said Kinda Ibrahim, Director of Media Partnerships for the Middle East and North Africa. 

 

On this occasion, Ali AlAbdaly, CEO of AlDwaliah Company said "No doubt Twitter is one of the best, popular, and dynamic social media platforms. At our company, we seek to add new outstanding experiences to Al-Janadriyah festival and our partnership with Twitter is another example of our efforts and commitment during the past years to render this festival a big success. Believing in the important role played by Twitter, we were keen to conclude this fruitful partnership for the best interest of all followers and those interested in the authentic Saudi Arab heritage."

 

It is worth mentioning that Twitter will be present during the festival to interact with visitors and shed lights on the live broadcast of the festival via Periscope, in addition to organizing competitions and giving out prizes for winners. Live tweets will be displayed on the main screen of the festival and hashtag  #الجنادرية will be used throughout the festival to highlight diverse activities and encourage people to effectively participate in the festival and take part in all relevant debates.