Tourism & Hospitality | Sunday 10 July, 2016 3:15 pm |

The carrier is the first airline partner in the 55-year history of the European Football Championship, and has launched a number of initiatives to excite fans throughout this summer’s tournament. The carrier’s #EuropesBest campaign highlighted the best football fans from across the continent for UEFA EURO 2016TM. It included television commercials, unique plane liveries, ticket giveaways and a dedicated microsite. Live matches were available to watch on Turkish Airlines planes and fans and tourists were able to enjoy striking branding across some of Paris’s most famous landmarks, including the Champs Elysees. Turkish Airlines ignited passion in Europe's football fans by taking David Guetta's UEFA EURO 2016™ anthem to the 24 competing nations. 

 

Turkish Airlines were also driving excitement by welcoming players on to the pitch.  Cabin Crew brought their world class customer service to the football field by featuring two hostesses at all 51 matches of the competition. 

 

M. İlker Aycı, Turkish Airlines’ Chairman of the Board and the Executive Committee commented: “Turkish Airlines congratulates UEFA and the French authorities on conducting such a successful event. This year’s European Football Championship has brought together fans from all over the world in celebration of the football spirit and we are glad to have been a part of this journey.”

 

As the carrier that flies to more international destinations than any other, Turkish Airlines takes a keen interest in global sport. Turkish Airlines has extensive sponsorship of many sporting and cultural events, including European Professional Club Rugby, The Turkish Airlines Basketball Euroleague, the Turkish Airlines Open golf tournament and the world's leading equestrian event, CHIO Aachen.