Technology & IT | Friday 22 April, 2016 5:24 am |

Souq.com, the largest online retail and marketplace platform has announced the exclusive launch of BLU Life Mark, the most affordable fingerprint sensor smartphone in the Middle East. BLU Life Mark is the first smartphone launch for BLU, the popular US based smartphone brand in the region. Exhibiting a stunning design with premium build quality and exceptional flagship performance, the innovative yet affordable smartphone BLU Life Mark will be available on Souq.com from 24th April at an incredible price of SAR 399. 

 

With this launch, Souq.com once again delivers on its promise of providing its valued customers with the best deals and exclusive products in the region. The first day of exciting launch offers will include Souq.com vouchers worth SAR 50 up for grabs for 50 lucky buyers and the first 50 buyers will get Virtual Reality headsets. Further, there will be free shipping on all orders on first day of launch. BLU is one of the fastest growing mobile phone manufacturers in the world today, and this launch is exciting news for consumers who seek power packed and innovative features at incredibly affordable prices.

 

BLU Life Mark boasts of a 5-inch HD display with 1280x720 pixels resolution and is powered by a 1.3GHz quad-core MediaTek processor paired with 2GB of RAM. Further, the device has an impressive internal storage of 16 GB, which can be expanded up to 64 GB with a microSD card. The smartphone runs on Android 5.1 Lollipop operating system, and offers dual sim functionality, 4G, LTE, 3G, Wi-Fi, Bluetooth and GPS as connectivity options. A 13MP rear camera equipped with LED flash and a 5 MP front camera ensure that all the right moments are captured in crisp and vivid images.

 

Ronaldo Mouchawar, CEO & Co-Founder of Souq.com commented, “By offering convenience to choose from the widest selection of innovative products and brands at best pricing, Souq.com empowers consumers to make smarter choices. Middle East has been experiencing a boom in online smartphone sales, especially with new innovative affordable smartphones taking the charge. We at Souq.com, recognize the need to cater to our consumers demands and via unique partnerships are constantly making high-spec, world-leading technology brands more accessible to consumers.  We are excited to be exclusive partners and supporting BLU in the region.”

 

“The growing need for innovative and powerful yet affordable technology prompted us to enter the thriving smartphone industry in the Middle East. Keeping in mind the popularity and success of our BLU Life Mark in other countries, we are confident that it’s set to create a new wave of innovation in the region” said Samuel Ohev-Zion, CEO of BLU Products. 

 

 

 

 

BLU Life Mark specifications

• 5-inch (1280 x 720 pixels) HD IPS display
• 1.3GHz Quad-Core 64-bit MediaTek MT6735 processor with Mali-T720 GPU
• 2GB RAM, 16GB internal memory, expandable memory up to 64GB with microSD
• Dual SIM
• Android 5.1 (Lollipop)
• 13MP rear camera with LED Flash
• 5MP front-facing camera
• Fingerprint sensor
• 4G LTE / 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS
• 2300mAh battery