Sports | Wednesday 3 July, 2019 9:35 am |

The new and improved Sole Fury, “Sole Fury TS” offers a dynamic silhouette that is equal parts sports and style, fusing performance tech with a vintage aesthetic. 

The shoe is the latest drop from the Sole Fury family, a must-have sneaker that was first launched in February 2018. It is a sleek collection of footwear from Reebok that continues to push the aesthetic and technology boundaries of its category.

The bold 90’s color blocking in the launch colorway is inspired by one of the “lost” colors of the original InstaPump Fury, bringing a modern twist to one of footwear designer Steven Smith’s early visions for the iconic franchise model. 

In the region, Reebok is celebrating the launch by collaborating with Saudi explorer Haya Al Samari, who holds a petroleum system analyst role by profession and is an avid adventurer by choice, as well as Saudi Pro MMA Fighter, Ahmed Makki, who started the first Mixed Martial Arts gym in Jeddah in 2007 and has led the community to grow ever since. 

Both individuals effortlessly showcase how they embody the #SplitFrom vision in their own unique way – be it in their daring attitude, defying conventions and challenging stereotypes, truly breaking the norm and embodying the Sole Fury story.

The campaign images with both Haya and Ahmed sharing their #SplitFrom story as they’re captured in their element in the heart of the fascinating Jabal Al Qarah caves located in Saudi Arabia Al Qarah village.

The duo expressed their appreciation and enthusiasm of being the local face of the campaign. 

“Working on this campaign with Reebok means so much to me! The #SplitFrom story reflects what I do on a daily basis and I’m excited to be sharing it with other girls, like me, in The Kingdom and beyond. Being a Petroleum Analyst by day and an adventure junkie by night means that I truly embody a split lifestyle. It’s empowering to know that a global brand like Reebok is supportive of variety and has given me a platform to express how great that is in life.” Said Haya Samari.

Professional Saudi MMA fighter, Ahmad Makki commented: “When I was first approached by Reebok, I immediately felt the connection between what I stand for and brand’s values. We are all different, but we’re all fighters. Fighting for what’s right, good, for the love of nature and adventure or for challenging norms and breaking stereotypes. Being a Saudi professional MMA fighter means constant determination, commitment and to never, ever, give up! That said, the collaboration with Reebok was so effortless because this is everything Sole Fury and I embody. It’s everything we hope to see more of and I’m grateful to have been able to share my own #SplitFrom story with the rest of the world! I encourage everyone does the same.”