Tourism & Hospitality | Sunday 10 March, 2019 2:06 am |

Fashion Forward Dubai (FFWD) will present 9 Middle Eastern designers this month at Harvey Nichols, Riyadh in the Kingdom of Saudi Arabia. From March 1stMarch 31 , a curated line-up of regional apparel and accessory designers will be showcasing their SS19 collections during Fashion Forward’s 3rd Pop-up shop in Saudi Arabia.

This Pop-Up is driven by Fashion Forward’s mission to promote and develop the region’s leading fashion talent, providing them with opportunities to retail in some of the region’s most renowned department stores. In partnership with Harvey Nichols Riyadh and Niche Arabia and supported by Dubai Design District (d3) and H.H Princess Noura Bint Faisal Al Saud, this initiative contributes to the thriving regional fashion ecosystem and their pursuit to attain commercial success while widening their reach into new markets.

One of the highlights during the Pop-Up is an exclusive event and keynote fashion talk led by Saudi’s Fashion ambassador, Her Highness Princess Noura Bint Faisal Al Saud on the topic of Saudi Fashion on the Rise: How Women in the Kingdom are moving Fashion Forward. In conversation with H.H. Princess Noura, successful Saudi entrepreneurs, Arwa Al Banawi and Renad Hefni will share their insights on the evolving fashion landscape in The Kingdom. In addition, the talk will commence with open words by Marriam Mossalli, Founder of Niche Arabia. Other participating Pop-Up designers will also be available for comments or questions at the event.

 “Harvey Nichols takes pride in its efforts to work closely with regional designers. Through the Harvey Nichols Riyadh x Fashion Forward pop-up we continue to empower regional and local designers as they showcase their passion for fashion through their dedication and talent. We are also very excited to host the fashion panel discussion that will highlight two Saudi designers and the rise of fashion within the kingdom as we stride towards vision 2030,” said Mostafa Cherkaoui, Retail Manager at Harvey Nichols Riyadh. “Fashion Forward is pleased to expand our Saudi presence with the prestigious Harvey Nichols Riyadh, as we firmly believe in the synergy that such a collaboration brings to all parties involved. Riyadh is a robust retail market and we are enthusiastic about the opportunity to continue nurturing and promoting sales for our designers across KSA, said Bong Guerrero, CEO and Co-Founder, FFWD. 

“With all the progressive changes happening in Saudi Arabia, we are excited to see it extend to the fashion industry and its creatives,” stated Niche Arabia founder and #Bof500 member, Marriam Mossalli. “Retail has always been a strong part of the overall Saudi economy, and now with the support towards local brands and the job creation that results from it, we will see it become even more so.”