Technology & IT | Wednesday 1 May, 2019 9:07 am |

Snap has partnered with Shopify, the major eCommerce platform, to build a seamless integration for Shopify merchants to buy and manage Snapchat ads directly from the Shopify interface.

 

Shopify merchants are often small and medium-sized businesses (SMBs) — with busy days and deep familiarity with using Shopify to promote and grow their business. Today, Shopify is launching a new “Snapchat Ads App” within their interface — as Snapchat becoming only the third major player to offer a one-stop-shop to advertise from within Shopify. 

 

With the new partnership, any Shopify merchant will now be able to create and manage basic Snapchat Story Ad campaigns directly from the “Snapchat Ads App” within Shopify’s self-serve buying interface. This gives merchants access to a streamlined Snapchat ad buying flow, catered to meet the core marketing needs of SMBs.

 

At launch, this supports:

Targeting: 

Geographic (Country, Region, Metro)
Demographic (Age and Gender)
Interest-based (Snap Lifestyle Categories)

Format:Story Ads— showcase your brand or product via a Discover tile (launched April 2018)
Snap joins Facebook (Carousel Ads & Dynamic Ads) and Google (Search, YouTube etc.) as the third major platform to complete a direct self-serve advertising integration with Shopify.
Availability will begin to roll out in the next few weeks.

 

Two related updates (not yet announced) — for Shopify merchants buying within Snapchat Ads Manager:

 

Sync your Product Catalog:Merchants can now connect their Shopify store directly to Snapchat Ads Manager and seamlessly create ads from their product catalog. (Previously, advertisers had to manually export their catalogs into a file, and then upload in Snapchat Ads Manager.)

 

Snap Pixel auto-install:Shopify merchants previously had to manually go into their source code to install the Snap Pixelon their website — this integration makes it seamless in just a few clicks.

 

In February 2018, Snap was early to partnering with Shopify on seamless native commercetools for select brands and creators (Nike [Jordan], adidas, Kylie Jenner, Ariana Grande, Nicki Minajetc.). Today’s news does not touch on our native commerce work together on behalf of merchants.

 

Snapchat’s Audience

 

Snapchat offers Shopify merchants a unique, important audience:

 

As of March, Snapchat reaches 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S.
As of March, our ads can now reach more 13-34 year-olds than Instagram in the U.S.
We reach more 13-24 year-olds than Facebook or Instagram in the U.S., UK, France, Canada, and Australia. 
According to an App Annie report commissioned by Snap, a significant share of daily Snapchat users are exclusive to Snapchat — for example, nearly 40% of our daily U.S. audience can’t be found on Instagram on any given day (research).
According to App Annie, mobile is set to comprise nearly 75% of total global eCommerce transactions by 2021 (report).