Technology & IT | Wednesday 18 February, 2015 3:19 pm |

Samsung Electronics Co., Ltd., showcased its vision for smarter living at the 2015 Samsung MENA Forum yesterday in Antalya. Reinforcing its leadership of the regional TV market, Samsung is the entertainment experience to the next level with its 88-inch SUHD TV and its new audio solutions delivering a premium sound experience. Samsung will introduce clever home appliances inspired by professional chefs to give home cooks a better experience in the kitchen and superior appliances which deliver exceptional cooling, comfort and hygienic benefits.

Samsung also continues to make its mark in the camera market with the new NX500 camera, inspired by the performance and features of Samsung’s award-winning NX1 series. In addition, Samsung demonstrated its new line up of sleek Galaxy A smartphones, which offer ways of capturing and sharing digital experiences.

“Samsung is all about delivering amazing experiences, and we can do this because of our intense focus on the needs of consumers,” said Choong Ro Lee, president of Samsung Middle East and North Africa. “This region has been one of growing importance for us over many years, with a demographic of early adopters for new technology. The MENA region has been a strong supporter of Samsung and we continue to pledge our commitment to delivering innovation that brings new experiences and enhanced engagement to their lives”. Lee continued, “Samsung views its community involvements as completely separate from its commercial activities and hence looks at delivering on quality support that can really make a difference rather than spreading our efforts thin across many. We tie up with NGOs who understand our business objectives and are aligned with our goal in utilizing technology to drive a better, safer and healthier world.”