Business & Money | Sunday 27 November, 2016 9:18 am |

The Saudi Arabian General Investment Authority (SAGIA) announced today that it has integrated its world-class SAP CRM (customer relationship management) system with Twitter, to manage its social media accounts in order to enhance interaction with existing and prospective investors.

 

This new service will not only serve to document investors’ requests and inquiries, but would also help achieve higher audience interaction, build an inquiry database and develop an analytics capability to gather insight and predict issues before they happen.

 

“SAGIA is committed to using world-class technology to empower investors. This new initiative aims to enhance our engagement levels with current customers and prospects and those interested in investing in the Kingdom by integrating the data received through Twitter with our internal systems, so we can be better equipped to respond to inquiries immediately and direct them to the corresponding departments”, said Mohammad AlHarbi, Director of Information Technology, SAGIA.

 

“SAGIA is one of the Kingdom’s leading government innovators, and demonstrates the power of public-private partnerships in using Big Data analytics to drive competitiveness. Co-innovation is at the heart of SAP and we are pleased to see that SAGIA is the first entity in the Middle East to integrate their Twitter account with their CRM system to interact with investors in real-time, and personalize their experience across more channels,” said Ahmed Alfaifi, Managing Director, SAP Saudi Arabia.

 

SAGIA’s Customer care Twitter account is http://twitter.com/SagiaCare.