Rezidor launches ninth edition of its Box Appeal charity campaign

The Box Appeal, a month-long annual charity campaign organised by Rezidor’s Radisson Blu and Park Inn by Radisson hotels, launched its ninth edition with the aim to deliver 18,000 boxes of essential items to the underprivileged workers.

11 Radisson Blu and Park Inn by Radisson hotels in the UAE, Bahrain and Lebanon will take part in the Box Appeal program which is part of Rezidor’s Responsible Business Action Month.

The campaign will run until October 15th, and will be followed by distributing the boxes to the designated charity Dubai Municipality. The boxes will be filled with necessities, including T-shirt, shaving cream, deodorant, toothpaste, towel, comb, disposable razor, shampoo, tooth brush and paste, to labourers.

Bob Busman, Rezidor’s Regional Responsible Business Coordinator in the Middle East, said: “At Rezidor, we are pleased to make meaningful contributions to the communities we operate in.”

He continued: “Since 2008, Rezidor’s Box Appeal annual campaigns managed to reach and make a difference to the lives of over 108,000 people from all over the Middle East.”

Sponsors of The Box Appeal include Coca Cola, Herbert Smith Freehills, McLaren and Accenture. The charity campaign will also attract contributions from schools, universities, charities, media partners and volunteers.

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