Beauty & Style | Friday 18 September, 2015 4:08 am |

REDTAG, the value fashion and home lifestyle brand today announced its new partnership with Arab artist Cyrine AbdelNour. The announcement was made at the official launch of the REDTAG 2015 winter collection.

 

Following almost a decade of unprecedented growth across the region, REDTAG has evolved to become a major player in the fashion retail arena with over 150 stores in 50 cities across GCC. This exclusive partnership is a first for REDTAG, signalling a strategic new brand direction for the home-grown GCC retailer with today’s announcement marking a significant milestone in its own style credentials.

 

As the new face of the REDTAG brand, Cyrine AbdelNour will be featured on billboards across GCC showcasing a number of stylish seasonal looks from the winter 2015 collection which reflects the brand’s Fashion for Everyday promise. 

 

Speaking about the recent development for the brand, Ernest Hosking, CEO of REDTAG said, “This collaboration is a first for REDTAG and is a significant milestone in our brand’s bigger strategic vision as we extend our fashion footprint across GCC. We are incredibly pleased to be working with such a popular style icon to women across the Arab world.

 

He continued: “Ms AbdelNour aligns with our brand on many levels and our mutual association has brought a fresh perspective to the REDTAG winter collection for 2015 which we are confident our customers will love. Most importantly, this collaboration reinforces our commitment to delivering on trend fashion for every day, at affordable prices.” 

 

Commenting on her new association with REDTAG, Cyrine AbdelNour said, “I am delighted to see my partnership with REDTAG come to life in the new 2015 winter collection. Collaborating with a brand that has a distinctively regional appeal was an important element in my decision to associate with REDTAG. It offers women in GCC on trend, affordable fashion which is appropriate to regional conventions. I look forward to working with the REDTAG brand team to strengthen our alignment even further- so watch this space!”

 

The REDTAG winter collection combines quality and style with affordability with an array of day-to-night looks on offer. Featuring rich colours, eye-catching prints and textured knits, there are a series of styles to suit everyone this season.

Highlights from the winter collection include a sophisticated black jumpsuit accompanied by animal print accessories, a luxurious full length navy dress finished with delicate sparkles and a flirty floral print halter dress brought to life with decadent jewels. 

 

Staying on trend, the range also boasts a vintage-style burgundy midi dress with an embellished neckline, adding an extra touch of class. Brightening up any outfit, a smart and stylish floral blazer is matched with understated denims making it a perfect choice for day-to-day wear. A monochrome ensemble featuring a white blouse with an inlayed gold belt is paired with a figure enhancing black pencil skirt to complete the capsule collection for fashion forward shoppers.

 

With complete looks available for under AED200, the new stylish winter collection will be in over 150 REDTAG stores across GCC from 4 October 2015.