OMA Emirates Group Partners with UnionPay International to Develop SoftPOS Solution for the Middle East and Pakistan

OMA Emirates Group LLC, the leading provider of payment systems and

solutions, today announced their collaboration with UnionPay International to develop SoftPOS, a Point

of Sale (POS) solution in the Middle East and Pakistan that will increase the acceptance of touch points

significantly across these regions. The innovative SoftPOS solution will be very cost-effective and secure

and transform NFC-enabled (Near Field Communication) smartphones into a POS, offering POS

Acquirers in the region a much-needed economical solution in line with UnionPay’s strategy towards

digitization.

Payment made through SoftPOS will be safe and secure, just as it would be through a physical POS

terminal. With SoftPOS, contactless payment will be seamless for merchants and SMEs to adopt,

allowing businesses to overcome issues with cash handling and other operational challenges that occur

due to the exchange of physical currency/tender/money. SoftPOS can eliminate the requirement for in-

store cash registers and enable business owners to use portable smart devices such as mobile phones

and tablets as payment terminals for contactless payments. SoftPOS can also provide an improved

customer experience along with new possibilities for the retail sector to utilize their human resources

more flexibly.

Commenting on the partnership, Niranj Sangal, Group CEO of OMA Emirates Group LLC said, “We are

very excited to collaborate with UnionPay International in introducing SoftPOS to the Middle East and

Pakistan region. We strongly believe this will be a game-changer, especially for SMEs looking for a

respite from ever-increasing operational costs. We look forward to further strengthening our position

across multiple regions by associating with UnionPay International and offering value-added products

and services to our clients.”

The tap-to-phone solution will help consumers who have the NFC feature enabled accept payment

digitally through contactless payments. This can be facilitated by tapping the NFC-enabled card or

mobile device on the merchant’s Android mobile phone with NFC functionality.

“UnionPay International is pleased to partner with OMA Emirates Group LLC in revolutionizing

innovative payment methods in the region, and we believe that this solution will help Acquirers to scale

their POS touchpoints. SoftPOS will enhance the experience for smaller merchants and make digital

payment collections simple, reliable, and flexible where conventional POS isn’t feasible due to the high

cost of hardware,” said James Yang, General Manager Middle East of UnionPay International. “We are

confident that this new solution will allow new category merchants to accept contactless payments in an

easy way as customers are moving to digital channels faster than they have in the past.”

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