Business & Money | Sunday 12 June, 2016 4:43 am |

Midas Furniture has set yet another milestone in its journey of two decades by opening the largest ever furniture showroom in the Middle East, spanning 17000 sqm. The new showroom located in Riyadh's upmarket district of Al-Yasamine Boulevard on King Abdul Aziz Road, Exit 5. 

 

Since its inception in 1993, Midas Furniture has been on an upward growth curve, expanding steadily to establish a prominent position in the region with stores in Kuwait, Saudi Arabia, Qatar and Jordan. The company is now eyeing Egypt and North Africa for further expansion. The latest opening in Riyadh is the 17th store.

 

 

The Riyadh store is a mega showroom of endless space spread out over four floors, including a mezzanine, with an amazing display of home furnishings and furniture catering to a wide range of needs and lifestyles. Elegance and aesthetics, which is a hallmark of all Midas showrooms, is large writ all over the 17,000 sqm of space, making a tour through the store an enriching and inspiring experience.

 

 

The ground floor is dedicated to contemporary furniture, home accessories and selections of candles and silk flowers, while the mezzanine level caters to the top-end consumer looking for luxurious furniture. A captivating garden on the mezzanine makes visitors want to stay there for longer. The first floor greets you with classical charm taking you on a journey across time displaying mattresses, recliners, and bedrooms for kids and teens. The top-most floor brings you a variety of office solutions that are simple, functional and stylish, designed around your modern-day business needs. 

 

 

The layout of the showroom has been designed to ensure a smooth flow of traffic, while visitors can enjoy the wide variety of furniture and furnishing solutions, and navigate their way through easily. 

 

 

Midas’s, Regional Retail Director Mr. Ahmad Al Homaidi, has stated that Midas Furniture is well on track in achieving its expansion goals “making our world-class living space solutions accessible to more and more people across the region. We are continuously challenging ourselves to push the limits and set the bar higher so that we expand the horizons of our customers and enable them to discover new and inspiring ways to furnish their space. By opening this 17,000 sqm showroom, we provide the largest selection of products under one roof, once again proving our determination to go any distance to satisfy our customers.” 

 

For her part, Mrs. Debora Joyce, Regional Retail Manager, said Saudi Arabia is a highly aware market and are up-to-date about the latest trends and designs all over the world. “So they drive us to innovate continuously and improve, which keeps us challenged and inspired, enabling us to achieve new milestones every time.” 

 

 

Further, she noted that the central focus at Midas is customer satisfaction “not just at the point of purchase, but long after the initial engagement. This is the reason we have invested heavily in terms of our after-sale services including home delivery, installation, maintenance, pre-delivery storage and used furniture trade-in”.