Business & Money | Monday 14 March, 2016 3:15 pm |

Max, the largest value fashion brand chain across the MENA region and India recently announced a new 18,000 sq.ft store located in Jouri Mall, Jeddah. The opening of this store marks Max’s 200th shop in the Middle East.

The store will stock Max’s label of women’s, men’s and children’s fashion -as well as home, footwear, toys, cosmetics and accessories. The store will also offer the latest Spring collection from Max. 

“This is a proud moment for the entire Max team. As we look back at our journey, we are proud of all the successes and milestones over the years, thanks to an extremely supportive and driven staff, partners as well as the progressive government leadership in the GCC, which has always supported the development of homegrown businesses like ours.  We will continue to offer a unique shopping experience for our customers in Saudi Arabia and the region, while providing the latest styles and trends at affordable prices and at the best retail locations.” said, Mr. Ramanathan Hariharan, CEO of Max.

Max’s success has been built on 12 years of in-depth knowledge and expertise of the local market as well as a strong strategy of price and product propositions. The brand offers its customers over 6000 new styles and trending fashion items annually. Reaching this milestone is a great achievement and enables Max to further extend its reach and cater to the growing customer needs in the region.

The Spring collection was revealed at a launch event in Dubai, UAE earlier this year. The headline of the event was the presence of Mohammad Assaf, who collaborated with Max for the ‘Fashion for Real People’ campaign, launched in November and has received unprecedented success  The ‘Fashion for Real People’ 360 campaign highlights human authenticity and encourages people to embrace their own unique style, by treating fashion as an extension of one’s personality. It aims to inspire consumers to embrace their individuality and motivates them to dress for their comfort. Since its launch in November last year, the campaign has received tremendous success. It began with a social experiment that was featured across all Max Social Media platforms followed by a TVC featuring Mohammed Assaf. 

 

Max Fashion loyalists can support the new campaign by using the hashtag #BeReal across social media platforms.