Tourism & Hospitality | Thursday 5 April, 2018 2:30 pm |

Red Sea Mall renewed its partnership with Ita’am, the Saudi food bank and charitable organization, for the second year to continue their joint events and community awareness programs in Jeddah. The partnership proved fruitful during 2017, with Ita'am’s contribution to preserve 140,800 meals, weighing 49,000 kg, through the six boxes that were installed at the mall for this program. 17% of the collected food was distributed in Jeddah.

 

Eng. Aidrous Al Bar, Executive Member of Red Sea Markets Ltd., owning company of Red Sea Mall, voiced his appreciation for Ita'am’s great efforts, noting that the organization's 12 representatives at the mall played a significant role in preserving food over the past year.   

 

Eng. Al Bar expressed interest in a continuous partnership with Ita’am as they work to reduce food waste and distribute the excess foods to the people in need. Moving forward with such a partnership is part of the Red Sea Mall’s CSR programs, which has an emphasis as the mall is a Landmark attracting large crowds all year round. They remain adamant to promote awareness among the public through a proactive manner in cooperation with Ita’am and different campaigns done at the center.

 

Abdullah Al Darbah, CEO of Ita’am, stressed on the importance of food preservation, as it is a matter of high significance. Partaking in such a program is the core of our culture which encourages us to preserve food, avoid extravagance and understand that there are people in dire need of food.  

 

Abdullah Al Darbah expressed his gratitude towards the Red Sea Mall officials for their support and cooperation towards the program, saying that Ita’am will continue their contribution throughout 2018 by being part of the various activities taking place at Red Sea Mall.