Business & Money | Thursday 24 January, 2019 1:26 pm |

It came as no surprise for the world to swiftly ride trending waves and try to break records on social networks. The “famous” egg has taken the digital world by storm with over 26 million likes since it was first uploaded on January 4, dethroning Kylie Jenner’s birth announcement as this photo-sharing app’s most liked post till date. 

What is it about the egg that intrigued the world at large, it made us wonder? It’s the post that launched a thousand memes: the egg and Jenner courtside, a bad boyfriend distracted by the egg, Spider-Man and the egg. The egg is king. For now, anyway.

With one of the most simple and opportune trendjacking ideas the phenomenal egg has witnessed, Ikea Saudia Arabia and Leo Burnett Saudi Arabia got in on the egg fever with an Instagram post congratulating it on its success and suggesting it put its…uh, feet up. “After all this fame, get some rest! @world_record_egg,” the caption reads. A similar egg sits, nestled cozily in one of the brand’s Tveksam egg cups. 

It’s not the first time that Ikea has leaned into pop culture to promote its products. First, there was its deft response to Balenciaga's Frakta bag copycat. The retailer also offered directions for turning a rug into Jon Snow’s capefrom “Game of Thrones,” complete with its usual wordless diagram.

That was followed by instructions for creating a “The Handmaid’s Tale” Halloween costumefrom a red curtain and a lampshade.