Technology & IT | Friday 21 June, 2019 1:00 am |

The birth of television is often cited as one of the most profound technological advancements to have impacted society in the 20th century[1]. Since its inception, the role TVs have played in consumers’ lives has proliferated immensely. And the same can be said for the screen, design and performance innovations that have evolved within the TVs sitting in millions of homes across the world today.

With high definition TVs becoming the norm, a new era of smarter viewing experiences is awakening. With 16 times more pixels than regular 1080p Full HD resolution, the emergence of immersive 8K viewing technology is raising the bar for display resolution and reimagining the possibilities of content in the home. Remaining ahead of the curve, Samsung – the global TV market leader for 13 consecutive years – has made the 8K segment a core focus area with the launch of its latest lineup of QLED TVs.

Samsung has been the top brand in the global TV space thanks to breakthrough technologies that have delivered virtually perfect color accuracy, superior contrast, and improved viewing angles. In 2019, the 8K era takes another bold leap towards fruition. With the ability to upscale content to pristine 8K quality, game and view content like never before, and unleash the intelligent and intuitive Bixby 2.0, the 2019 QLED 8K range is bringing premium screen technology to the home for an ultimate immersive viewing experience.

With the growing trend of consumers wanting bigger screens resolution takes on a new level of importance, which is where 8K’s stunning picture quality comes into the equation. With 33 million pixels, 4 times the resolution of 4K, 8K TV eliminates limitations on viewing distance presented by conventional screens. This means that no matter how far or close viewers are to the TV, they won’t be able to distinguish pixels.

Embedded with a Quantum Processor 8K chip, the 2019 QLED 8K lineup delivers the best in picture quality, design and stunning resolution. 8K resolution maximizes the viewing experience through features like detail enhancement, noise reduction, edge restoration, and automatic sound adjustment.

The Samsung QLED 8K lineup also integrates HDR10+ and Ultra Bright III to manage the TV contrast and color. By optimizing brightness levels, this ensures viewers are always seeing the best color possible in almost any lighting condition. This innovative screen technology also minimizes the impact of glare and reflection, acting as the perfect complement to Samsung’s 8K progressions.

While the viewing experience of 8K is unparalleled, readily-available 8K content is still in its infancy. That’s why Samsung is continuously innovating, evolving and redefining the in-home viewing experience in order to achieve theater-like qualities that are enriched with intelligent capabilities.

The 8K QLED lineup provides optimal viewing experiences through next-level picture quality, giving viewers a realistic viewing experience. But true 8K isn’t a complete reality without 8K content. This is where Samsung’s AI upscaling technology comes into the picture. AI upscaling converts standard definition content to 8K resolution, easily transforming any type of content, regardless of the native source, into pristine high-resolution 8K quality. What this translates to is that whether watching content through a streaming service, set-top box, HDMI, USB or even mobile screen mirroring, Samsung’s proprietary AI-based technology can recognize and upscale any content into 8K.

With intelligent 8K technology in viewers’ living rooms, the QLED 8K range enhances the viewing experience like never before to bring an entirely new era of viewing capabilities. Ultimately, these meaningful and innovative efforts are preparing users for the next-generation of immersive entertainment.

In 2018, Samsung declared that a genuine 8K era was on the horizon. By continuing to lead in the TV space, this vision for immersive and crisp 8K viewing experiences has become a reality.