Business & Money | Thursday 6 October, 2016 4:17 am |

Canon Middle East, world leader in imaging solutions, recently showcased the eagerly-anticipated EOS 5D Mark IV, the newest addition to the legendary EOS 5D family, at an exclusive distributor function held for UAE and the wider MENA region in Dubai. 

 

The launch, held in partnership with Canon’s long-standing local distributor, National Stores and managed by Advanced Media, was attended by a gala audience of photographers and filmmakers, among others.

 

“Renowned for enabling people to tell the stories that need to be told, the EOS 5D series has captured many of the world’s most significant moments in history. As successor to the EOS 5D Mark III, the 5D Mark IV has been designed using first-hand feedback from the photography community to create the most versatile EOS model yet. We are extremely excited to bring this technological revolution to the region and cannot wait to see the magic photo enthusiasts will create with it,” said Hendrik Verbrugghe, Marketing Director, Canon Middle East and Canon Central and North Africa.

 

Featuring a 30.4 megapixel CMOS sensor with wide exposure latitude, 7 frames per second (fps) high speed shooting, internal 4K movie recording and built-in Wi-Fi and GPS, the camera fuses speed and resolution with excellent low light capability and movie functionality. The EOS 5D Mark IV is also the first EOS camera to premiere the innovative Dual Pixel RAW file format, allowing photographers to fine-tune images in post-production by adjusting or correcting the point of sharpness, shifting the foreground bokeh or reducing image ghosting.

 

“With an ISO range of 100 to 32000, expandable from 50 up to 102400, images can be captured in an array of lighting environments. The enhanced noise processing algorithm further improves low light shooting, ideal for photographers and filmmakers who need to capture breaking stories no matter what lighting conditions they face,” said Emmy nominated Cinematographer and Photographer Beno Saradzic, who has been recently appointed as a brand ambassador by Canon Europe. 

 

Speaking about the event, Mr. Kaveh Farnam, CEO, Advanced Media said: “Canon is a leader in the imaging and business solutions category in terms of technology, performance and range and we are extremely delighted to take this partnership a notch higher with the new EOS 5D Mark IV.” 

 

Packed with a range of new and refined features requested by Canon’s professional community, the EOS 5D Mark IV provides unrivalled flexibility in connectivity. Apart from Wi-Fi and smart connect, the camera features GPS geotags that categorises each image in the EXIF data with automatic time updates helping to manage images and, for the first time, IPTC metadata, such as details of a shoot, is automatically embedded.

 

Enhanced water and dust resistance makes the camera ideal for travel photographers or photojournalists working in challenging terrain.