Beauty & Style | Friday 31 March, 2017 5:40 am |

Rubaiyat, the premier fashion house of the Kingdom, is hosting the Brioni Made to Measure Service with the master tailor to take measurements for its discerning clientele who demand a perfect fit for their bespoke suits, jacket and trousers.  He will be at the Brioni boutique in Boulevard, Jeddah, on 28th and 29th of March and at the Brioni men’s boutique in Riyadh on 30th of March, 2017.

Brioni is one of the most iconic men’s fashion designers, representing the very pinnacle of Italian tailoring with a 70 year heritage as the lifestyle choice of heads of state, business leaders and movie stars.

Brioni’s Made-to-Measure service offers the fashion-conscious man the opportunity to have the highest quality clothes tailored specifically for him by the legendary Brioni tailors to create a unique masterpiece. Therefore Rubaiyat is proud to bring Brioni’s Master Tailor to the Kingdom as part of Rubaiyat’s exclusive representation of Brioni in Saudi Arabia.

Every suit is the result of the Brioni method, a process unique to the company that requires 220 steps and over 22 hours of workmanship. Each suit comes to life with more than 6000 meticulously hidden stiches sewn by hand.

To enjoy the luxury and distinct advantages of the Brioni Made-to-Measure service, customers simply set an appointment to meet with the tailor during his visit to the Brioni men’s boutiques. Having selected the material for the suit, the customer and the tailor discuss the perfect style according to the client’s requirements.

Celebrating more than 37 years at the forefront of luxury retailing, Rubaiyat is a pioneer in bringing the fashion world’s leading brand names to Saudi Arabia and today enjoys the status of being the kingdom’s foremost leading luxury goods retailer with a commitment to making Saudi Arabia one of the most fashion forward countries in the world.