Business & Money | Monday 18 January, 2016 5:07 am |

Alshiaka has revealed its’ new official Thobes for both Al -Hilal & Al-Ittihad Clubs. The well-known company in the field of menswear fashion wear has recently launched through its showrooms several Thobe designs for the two most famous Saudi football clubs. Alshiaka is the first menswear fashion company to present designs for sports clubs in the Kingdom and stands out to be the pioneer to invest in the Saudi sports industry through officially sponsoring the two clubs.

Mr. Moataz Al Andijani – Alshiaka Marketing Manager; has emphasized that the official Thobe of Al -Hilal & Al-Ittihad Clubs comes with specifications derived from sportswear, such as rubber sleeves, collars and supporting the Thobe with fabrics similar to those of the sports jerseys. We have also used colored stripes as well to reflect both clubs’ colors. As for the accessories we have made ones similar to clubs’ emblems, which are portable and can be attached or removed as needed. These designs provide enthusiasm and encouragement in an innovative fashion, yet adding elegance and freedom of expressing support to your favorite football club. As such the objective of our recently launched campaign throughout media and social media channels is realizing its goals, embodying the rejection of sports intolerance and supporting your club with elegance through the hash tag #شجع_بشياكة

It is worth to mention that Alshiaka has signed a strategic partnership contract with Al -Hilal & Al-Ittihad Clubs, by which Alshiaka Thobe to be the official and exclusive Thobe of both clubs’ football teams a three year period. The contracts were signed by Prince Nawaf bin Saad the president of Al -Hilal FC and Mr. Ibrahim Albalawi the president of Al-Ittihad FC, while Mr. Walid Al Andijani the company’s CEO signed for Alshiaka. The contracts pour in the interest of the Saudi sports especially football as well as offering the opportunity for Alshiaka to feature both clubs’ emblems and stars in its advertisements, promotional and marketing campaigns.