After the phenomenal success in Doha, Muscat and Manama, the Global PR Summit Middle East is coming for the first time in the Kingdom from 23-24 April 2017 in Riyadh. Featuring presentations by PR and communications gurus from Facebook, Shell, Shazam, Tetra Pak, P&G, Mars and STC, the event will cover the latest trends in the global PR world with special focus on: crisis communications, reputation management, content management and PR measurement.