Social Marketing

Providing trainees with the necessary knowledge and skills for social marketing.

Coures Objectives;

1- Learn about the concept of social marketing and its importance for non-profit organizations easily.
2- Identify the elements of the social marketing mix easily and conveniently.
3- Recognizes the stages of social marketing planning accurately and proficiently.
4- Learn about the concept of marketing communications and the elements of the promotional mix easily.
5- He understands the factors influencing changing individuals’ behavior and their relationship to the concept of promotion easily and conveniently.
6- Designs social marketing campaigns with precision and mastery.