Saudi ‘Happiness Makers’ to bring joy to entertainment sector

Thirty young Saudis have completed the General Entertainment Authority’s Entertainment Leaders’ six-month program and are now geared to become “Happiness Makers” in the country’s growing industry.

The GEA held a ceremony in Riyadh on Tuesday to honor the young people who were trained in crowd control, entertainment center management, maintenance, public safety, organizing and marketing.

The “Happiness Makers” initiative is part of Vision 2030’s Quality of Life program, which was launched in 2018. The training was held in cooperation with several local universities and companies in the entertainment sector.

The ceremony was attended by Faisal Bafarat, CEO of the GEA, and Khaled Al-Bakr, CEO of the Center for Quality of Life program.

GEA Chairman Turki Al-Sheikh tweeted a message from his Twitter account: “With the support of the Crown Prince, today we celebrated honoring 30 entertainment leaders after they completed the training program within the #happiness — makers initiative, which was launched by the authority to qualify and train 100,000 young men and women in various programs.”

The GEA aims to develop the country’s nascent entertainment and tourism industry, which includes seeking private and public sector support and partnerships.

The ceremony in Riyadh saw several companies sign agreements to run joint training in event management, presentations, and crowd management.