Technology & IT | Saturday 21 March, 2020 12:46 am |

Samsung Electronics Saudi Arabia ltd announced today that its new and expanded line of 2020 QLED 4K and 8K TV models are coming soon to Saudi Arabia. This year’s line features an expanded 8K Series, larger screen sizes for 4K and 8K models, improved AI capabilities designed to provide the most pristine picture quality and dynamic sound experience available today.

The 2020 QLED 8K line arrives in two series—Q950T and Q800T—which are available in sizes ranging from 65 to 85 inches. They are joined by the 2020 QLED 4K line, which spans four series—Q95T, Q80T, Q70T and Q60T—that range in sizes from 50 to 85 inches.

“Our 2020 QLED line is the best of all worlds. With industry leading picture quality, breathtaking design and smart capabilities that are as useful as they are innovative, the 2020 QLED line exceeds our consumers’ expectations. Whether it is the new ‘infinity screen’ that virtually eliminates bezels, the new Quantum Processors that push the boundaries of resolution, or our Smart TV Powered by Tizen that expands access to entertainment, wellness and control, our 2020 QLED line is perfectly positioned to deliver the personalized experiences our consumers care about the most”, said Y. J. Kim, President of Samsung Electronics in Saudi Arabia.

“Through AI technologies, the televisions will enhance the sound quality to give a holistic theater effect. The televisions are able to recognize the source of sound within the content to enhance position, depth or type to enhance accordingly, plus it is also able to recognize ambient sounds from the surrounding noises around the television, thus it is able to raise the volume, deepening the sound, focus on speech or effects depending on the need of that specific moment”, he concluded.

 

Reinvented TV Design

The flagship Q950T is Samsung’s first TV to combine premium 8K picture quality with powerful surround-sound audio and a stunning, ultra-thin form factor. By practically eliminating the bezel around the display, Samsung’s Infinity Screen offers a screen-to-body ratio of nearly 99 percent, the highest in the industry. In addition to the bezel-free viewing experience, the Q950T boasts an incredibly thin width of 15 millimeters, with a completely flat back that allows it to be placed flush against the wall.

This year’s QLED 8K Direct Full Array adds local power distribution to fine-tune dimming zones, resulting in images that are as much as 20 percent brighter – easing the viewing experience significantly. When combined with Quantum HDR, which expresses full range contrast, the result is brighter lights and darker blacks across all HDR content, so that consumers can view their favorite content in as rich detail as possible.

 

8K Quantum Processor Powerhouse

As the 8K content ecosystem continues to grow, Samsung has developed an AI deep-learning capability that automatically upscales all non-8K content to pristine and true-to-life 8K resolution. The new, redesigned AI Quantum Processor 8K adds a neural network this year, restoring fine details that would otherwise not be visible – creating a beautiful, optimized picture with the rich, realistic colors of QLED.

The AI Quantum Processor – the powerhouse behind the flagship display – also features Adaptive Picture. It does more than just adjust for ambient light – Adaptive Picture uses a built-in sensor that analyzes both the brightness of the room and the visuals being displayed to deliver the optimal experience regardless of viewing environment.

To round out its revolutionary capabilities, Samsung’s Quantum Processor optimizes the listening experience as well – with the ability to adjust sound levels in response to ambient noise in the room. As a result, even when there is a noisy distraction like a vacuum or blender, the viewing experience will not be disrupted.

The 2020 QLED series introduces premium sound enhancements, such as Object Tracking Sound (OTS) and OTS+, each of which deliver a sound experience perfectly aligned with the picture. Newly added speakers on the front, sides and back of the TV create an immersive, three-dimensional soundscape that tracks the movement of objects on screen, and adjusts the audio to make it sound like the action is happening all around you.

 

Making the Best Gaming TV Even Better

Real Game Enhancer+ offers multiple variable refresh rates, which provide smooth and clear game picture without any tearing or stuttering. What’s more, a new Surround Sound feature offers OTS and Adaptive Sound+, meaning gamers can play with directional, dimensional game sound for a fully immersive experience.

We also know that gamers like to multitask while they play – whether they are consuming other content or enhancing their gameplay. Multi-View allows users to watch streaming content, such as YouTube walkthroughs or other videos, and use social media while playing games – at the same time, on the same screen, so they do not have to consult back and forth between multiple devices.

 

An Ambient Mode with New Categories and More Content

Samsung’s Ambient Mode+ offers more experiences geared towards users. Because Bixby, Samsung’s AI assistant, is getting even smarter, consumers can now use voice commands to automatically choose video, music, and effect sounds to change the mood of a room. For example, request Bixby to create a calm atmosphere, and the TV will display a relaxing backdrop on the screen.

In addition to Bixby, the 2020 QLED line will feature Amazon Alexa and Google Assistant – all built into the TV with added capabilities for 2020. Now users will enjoy easier access to the content they love, with expanded smart home and TV control capabilities.