Healthcare | Wednesday 14 October, 2015 2:31 pm |

Roomz by Al Mutlaq has comes together with Zahra Breast Cancer Association in a major initiative to fight breast cancer by raising awareness about the disease among women and inspire them to do more to confront cancer. 

The Zahra annual campaign against breast cancer will have a new slogan this year: “Discover the Secret”, where Zahra and Roomz will team up to reveal the secrets of overcoming cancer, through organizing interactive seminars in partnership with four women who bravely fought against this disease. The four women will discuss their experiences of defeating the disease and the different forms of therapy. These seminars will take place during the month of “Pink October” the international month for raising awareness about breast cancer.

These seminars will be held on the 15th, 17th, 22nd and 24th of October at Roomz Showroom in Riyadh. The events aspire to present practical solutions for addressing incidences of the disease and offer psychological support, especially in the early stages of the illness.

During the month of October, Roomz & Zahra Association will endeavour to keep people across the Kingdom periodically up to date with these events, through social media platforms which will give general information about the campaign.

The community will have the chance also to support Zahra Association by buying Zahra’s products. These are available at Roomz catwalk. Roomz will also donate part of October sales profits to Zahra as part of Roomz’s commitment to support social activities and events which benefit the citizens in Saudi Arabia.

Princess Haifa Al Faisal, Chairwoman of Board of Directors of Zahra Breast Cancer Association, stressed that the cooperation with Roomz has encouraged Zahra’s volunteers to enhance the status of voluntary activities in Saudi society. This will help in confronting this disease, which is responsible for 14.8% of cancerous growths in the Kingdom, according to Saudi statistical records concerning tumors.

In this context, Mr. Fahd Al Mutlaq, CEO of Mutlaq Holding, expressed his pleasure at cooperating with Zahra Breast Cancer Association this year. He affirmed that this partnership was an initiative for raising awareness across society of the risks of breast cancer and the importance of early diagnosis. 

Al Mutlaq observed that Roomz’s own commercial development should run in parallel with efforts to fulfill its obligations to the Saudi public. He stated that Roomz would do everything in its power to support society and enhance its capacity for voluntary work – as one of the most fruitful practices for enriching human capital.