Cars & Autos | Tuesday 22 March, 2016 5:33 am |

Amidst the steady growth witnessed in the automotive industry where cars sold recorded 93 billion Saudi riyals, and is expected to reach up to one million units by 2020, Riyadh Exhibitions Company Ltd., announced the launch of the Riyadh Motor Show, as a continuation to the prolonged successful track record since its inception 30 years ago.

The consistent support provided by the government to the local auto industry made it one of the highly influential sectors on the economy, especially that it is one of the six targeted industrial sectors that represent the core of the Kingdom's ambitious strategy to diversify its industry locally.

HRH Prince Saud Al-Abdullah Al-Faisal bin Abdulaziz, Chairman of Riyadh Exhibitions Company Ltd., ensured that: “Our keenness to make early preparations for this event is part of our commitment to reinforcing the position of the Kingdom in general and our beloved capital Riyadh in particular on the world map of the MICE industry, for organizing huge successful automotive related exhibitions.”

HRH added, “We are looking forward to the participation of all automotive brands, as we are offering them an integrated, well organized and comprehensive show dedicated to the automotive industry and hosted at the heart of the strongest market in the region".

HRH concluded by saying: "This year, the exhibition features a revolutionary new look and feel, as we added a new dynamic section dedicated to motorbikes under the “SAUDI POWER SPORTS” exhibition in line with the remarkable increase of motorcycle culture and lifestyle throughout the kingdom.”

The exhibition is a perfect opportunity for automotive, motorbikes and accessories companies and manufacturers, to reach out to a broader spectrum of their target audience and learn about the latest technologies and products.