Business & Money | Monday 13 February, 2017 3:40 am |

The Saudi General Entertainment Authority, the champion of entertainment in Saudi Arabia, has participated in the Global Dialogue for Happiness, which took place at this year’s World Government Summit in Dubai.

The World Government Summit is a global platform dedicated to shaping the future of government worldwide. It operates as a knowledge exchange forum and a networking hub for policy makers, experts and leaders. This year the summit launched with a full day event dedicated to the advancement of human happiness around the world.

International experts, including Professor Jeffrey Sachs of Columbia University, Professor John Helliwell of the University of British Columbia and Lord Richard Layard of the London School of Economics – all of whom co-author the World Happiness Forum – will convene to discuss the main themes impacting happiness and wellbeing, looking at how government can help create healthy, happy and positive societies.

Commenting, Amr AlMadani, CEO of the General Entertainment Authority, said: “We are at the start of an exciting journey in Saudi Arabia, as we build an entertainment industry that gives people happy memories and puts smiles on their faces. I have been heartened to see families enjoying the activities we have helped stage thus far and the challenge for us now is to reach out and ensure these experiences are available for everyone in our country. “It was fascinating to hear insights at the World Government Summit from leading experts on what can be done to elevate levels of happiness for people.

We will be looking to implement some of the lessons learned as we build both our organization and a sustainable entertainment industry in Saudi Arabia.”