Culture & Education | Tuesday 26 November, 2019 12:27 am |

ASDA’A BCW’s pioneering thought leadership initiative, the 11th Annual Arab Youth Survey 2019, was named Best Campaign in the Middle East at the Middle East Public Relations Association (MEPRA) Awards 2019, held in Dubai on 20 November, 2019.

Titled “A Call for Reform”, this year’s edition of the Survey also won gold for ‘Best Use of Data and Insights’,and took silver for ‘Best Non-Profit/Humanitarian/Charitable Campaign’. The largest survey of its kind, the Survey has been providing insights into the hopes and aspirations of the Arab world’s most important demographic – its youth, since 2008. In 2019, the Survey addressed topics such as religion, role of government, mental health and drug abuse. This year’s findings have driven dialogue at special Survey events around the world, including at Chatham House in London, the International Monetary Fund and World Bank Annual Meetings in Washington DC, and two events conducted by leading Washington DC publication The Hill.

ASDA’A BCW won a total of 10 awards on the night, including three golds, four silvers, and three bronzes, at a gala ceremony and dinner held in Dubai at the Atlantis, Palm Jumeirah. ASDA’A BCW’s work with real estate developer Marjan in promoting the New Year’s Eve Fireworks at Ras Al Khaimah’s Marjan Island won gold for ‘Best Real Estate or Construction Campaign’ as well as bronze for the ‘Best Travel or Tourism Campaign’.

The Agency’s work with Ford Middle East for its breast cancer awareness campaign “Warriors in Pink 2018: Stories of Courage” won silvers for ‘Best Healthcare Campaign’ and ‘Best Use of Influencers’ and bronze for ‘‘Best Non-Profit/Humanitarian/Charitable Campaign,’ while the campaign for the IPO of Network International won a silver for the category, ‘Best Financial Services Campaign’ and a bronze for ‘Best Use of Traditional Media (Consumer/Trade)’.

Sunil John, Founder of ASDA’A BCW and President, BCW Middle East, said: “We are delighted to be recognised for the work we do for our clients, and for our own thought leadership platform, the annual Arab Youth Survey. To win Best Campaign in the Middle East and be recognised at the MEPRA Awards is always special, as this is the forum in which we are judged by our peers in the region’s public relations industry.”

MEPRA is the Middle East region’s leading body for public relations and communication professionals and students. The MEPRA Awards provides an opportunity to communications specialist across the region to showcase their finest work and be recognised among peers. The 2019 MEPRA Awards saw more than 70 agencies and in-house communications teams compete in 47 categories.