First Arab Conference for Exhibition Industry Real challenges and investment potentials Exhibition sector is one of the most important driving forces for investment and export chances, tapping new markets and reinforcing business relations. The Arab Union of International Exhibitions and Conferences (AUIEC) is launching this event to re-unify the Arab industry professionals and suppliers under one umbrella, joining their efforts to better economic and investment chances. This meeting is the first step to support the sector on the pan-Arab level, taking into consideration the very important role exhibition industry plays in economy, by creating platforms for different sectors to showcase their products and services, exchange information and experiences, and enhance quality.